'Hold It Against Me' video is 'a masterpiece,' Brian Friedman says about first single from Femme Fatale.
By Jocelyn Vena, with reporting by Matt Elias
Britney Spears' <i>Femme Fatale</i>
Photo: Jive
Declaring herself a Femme Fatale on Wednesday (February 2), Britney Spears announced the title of her March 15 release. Fans immediately began to express their excitement about the singer's choice. For those wondering if Britney was going to let some of pop's newest princesses have all the fun, choreographer Brian Friedman tells MTV News that Britney is "definitely setting the bar" with her video for "Hold It Against Me."
"She's showing that you have to push it as an artist: that you can't just settle, that you can't be calm with your choreography, that you have to make a statement," he explained. "There's so many people out there competing in this world to be the queen of pop, and she's definitely claiming her throne."
Rather than resting on her laurels or trying to guarantee success by repeating the past, she's pushing boundaries.
"Artistically, this video I think surpasses a lot of her other videos," he teased about the soon-to-be-released Jonas Åkerlund-directed clip. "So many of her videos are iconic, though. You look at 'Toxic' and you look at 'Slave,' even 'Oops ... I Did It Again': People are gonna remember those videos forever. [In] '... Baby One More Time,' she made school-girl outfits relevant and so popular. This video is artistically a masterpiece, and I don't think that Britney has pushed the envelope in this way ever in any of her videos."
Which is your favorite Britney Spears video so far? Tell us your choice in the comments!
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