danefergus: Usher Premieres 'Fuerza Bruta'-Inspired 'Scream' Video

Friday, 6 July 2012

Usher Premieres 'Fuerza Bruta'-Inspired 'Scream' Video

Ush's new clip mixes footage from his recent off-Broadway stint with some seriously sultry dance moves.
By James Montgomery

Last month in New York, Usher put in work on the set of off-Broadway show <a href="/news/articles/1685172/usher-fuerza-bruta-rehearsal.jhtml">"Fuerza Bruta,"</a> starring as the show's Running Man and giving fans an impromptu sneak peek at his (then upcoming) <a href="/news/articles/1684389/usher-looking-4-myself-cover-neck-tattoo.jhtml">Looking 4 Myself</a> album.But now, with the album in stores and its second proper single, "Scream," at radio, it looks like Ush was using that experience for something else: namely, the inspiration for <a href="http://www.youtube.com/watch?v=qnjqNHB1bKw" target="_blank">the "Scream" video, which premiered Tuesday</a>.<div class="player-placeholder right" title="Exclusive First Look At Usher's 'Fuerza Bruta' Performance" id="vid:769347.id:1685137" width="415" height="255"></div>The clip is basically one long "Fuerza" performance, only this time, Usher isn't limited to the confines of the stage. Dressed in a natty suit, and backed by beams of light, he makes like his titular character in the production, running through a black expanse that seemingly stretches on forever (of course, he does make use of periodic pit stops to break into dance — it is an Usher video, after all). He's joined at the end by a female dancer, and the two share some seriously sultry moves.Mixed in with the video is footage taken from his actual "Fuerza Bruta" performance — a female cast member floats above him, suspended in a bubble, water splashing around her. And much like the show itself — which is performed on a 360-degree stage, giving fans unprecedented views of the action — that live footage gives the "Scream" video a kinetic jolt to match the track's pounding, club-ready production.Part live clip, part swaggering, oversexed performance video, Usher's "Scream" showcases the man doing what he does best: belting out a pulse-quickening, come-hither track while dancing like nobody else in the business. And hey, if this whole R&B megastar thing doesn't work out, perhaps Ush could make a name for himself on Broadway. As he proves with his new video, he's certainly got the moves.

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